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In decades past, having a well-taken photograph of a product was enough to gather interest in it. This is changing, as consumers are tired of seeing the same images, especially when differentiating one brand from another.

A beauty Vitamin C serum photography standing on a glass with an orange quarter on the side.

The importance of producing high-quality images in product photography cannot be overstated. In the digital age, customers have become accustomed to seeing high-quality images of products online, and they expect the same level of quality when they make a purchase whether you are a large or small business but to catch their attention in 2023 you will have to stand out from your competitors!

Here are 5 of the product photography trends you should be aware of in 2023:

1- Minimalist backgrounds and Creative angles:

Minimalist backgrounds are becoming increasingly popular in product photography, as they allow the product to be the focus of the image and minimize distractions. If you are a professional photographer or either a business owner, you should consider using simple, solid-colored backgrounds or natural environments to create a clean and uncluttered look but also explore creative angles and perspectives that can add interest and visual appeal to your product photography.

2- Product videography:

Let’s make it simple, videography is becoming an essential part of a business’s marketing strategy in 2023 due to its ability to grab people’s attention, improve conversion rates, boost SEO, and increase brand awareness on social media. Studies have shown that people are more likely to make a purchase after watching a video than after reading text or looking at static images. This is because videos provide a more immersive and interactive experience that helps people get a better understanding of the product or service.

3- 360 degree product photography:

The buying process in the physical world involves seeing, touching, and handling products. This allows consumers to know if they are buying the right product or not but in our eCommerce buying process, there is no seeing, touching, or handling. On top of that, E-commerce is characterized by side-by-side product comparisons. As a result, you need to stand out in order to differentiate your products from other similar products. That’s where 360 product images will make the difference! They offer consumer engagement and interactivity. This reduces product returns, saving your business time and money.
If you’re interested in 360 product images, send me an email as I’m about to launch an offer.

4- Products In Motion:

I have added Stop Motion to my offers since the very beginning keeping saying to my clients that it is a fantastic way to capture and highlight their products.
Stop Motion doesn’t have to be the same as using video, it instead means creating the illusion of action and movement and those motions perform very well on social networks.
If you are looking to how to create a stop motion at home, I have posted different technics on my socials: here or even here but also here
and here and finally here. Well, there is lots on my accounts.

5- Vivid & Intense:

Vivid and intense product photography can be more effective in certain situations because it can help to grab the attention of potential customers and make the product stand out. Vibrant colors, strong contrast, and bold compositions can all contribute to creating a visually striking image that draws the eye. However, it’s important to note that vivid and intense product photography may not be appropriate in all cases. Depending on the product and the target audience, a more subtle or subdued approach may be more effective.

In this age of ever faster and more numerous social networks, it has never been so important for photographers, content creators and businesses to be aware of these trends because they can help you to create compelling and effective product images that are more likely to attract and engage customers. By staying up-to-date on the latest trends, you can ensure that your work is relevant and resonates with your target audience.


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